The Importance of a Good Email Signature

They say that first impressions count, but what about the 12th, 46th, 100th time? Email signatures are like your digital business card, and each time you send it out you’re giving your recipient a message about your company.

Email signatures are a crucial way to showcase your businesses personality, as well as getting different messages and important information across.

 

Why are email signatures important?

We have collected a few reasons why you should consider improving your email signatures…

Professionalism & Consistency

Did you know that a poorly designed/structured email signature may be giving your recipient the wrong idea of your brand? Messy and unorganised signatures can relay negative feelings to your end user, where they might feel you’re unprofessional or that you don’t know what you are doing.

Trustworthiness

Following on from the point above, a consistent email signature displayed on all company emails will ease your recipients mind that they are dealing with the right people. There is nothing worse than receiving an email from someone that doesn’t look quite right, whether it looks like spam or is just untidy. Eliminate that doubt in their minds.

Brand Conformity

Email signatures are a great opportunity to send your brand message on every email you send. Not only does it give you chance to inject some personality into your company, but it reinforces who you are and what you stand for too.

Putting a Face to a Name

In a digital age, it’s becoming less likely that you will ever meet someone face to face. People love dealing with people so utilising a photograph or headshot on your signature will help your recipient know who they are talking to, increasing trustworthiness of your brand and allowing them to feel more at ease.

Why do we make use of email signatures?

We have created our own email signatures using a platform called Exclaimer, which you can read more about here. With Exclaimer’s user friendly platform, we were able to create beautifully branded email signatures for each of our team member across all of our departments. Here’s an example:

For us, it’s important for our customers to know who they are talking to, as well as looking professional and trustworthy. This signature also provides the recipient with quick access to our contact details and social media platforms so they can get in touch with us quickly.

Our team of specialists are here to help you get your emails looking professional and consistent. If you need a hand with setting up yours, please call  our friendly team at the office on 0121 289 4477 or email us at info@solutions4it.co.uk