On May 20, 2025, Google shook the tech world at its I/O event with the release of Veo 3, a next-generation AI video generation tool, already redefining what’s possible with synthetic media. Capable of creating photorealistic 8-second video clips—complete with audio, dialogue, and consistent characters. Veo 3 has made waves across social media already.
Just hours after its launch, Veo 3-powered videos began appearing across X, Instagram, YouTube, and Reddit. Many of these were so realistic, casual viewers couldn’t tell they were AI-generated. This is both incredible and incredibly concerning all in one, so let’s discuss it!
What makes Veo 3 different?
While competitors like OpenAI’s Sora have made similar headlines, Veo 3 introduces several major innovations:
- Built-in audio and dialogue, not just visuals
- Character consistency across clips, which helps maintain narrative continuity
- Advanced control over cinematography, including camera angles and motion
- Enhanced realism, allowing users to create not just photorealism, but immersive storytelling
These capabilities have left many online users stunned—and even a bit uneasy. And it’s no wonder: this is arguably the most advanced publicly available AI video tool we’ve seen yet.
Creative explosion: filmmakers take the stage
Veo 3 is now accessible via Google’s paid AI platforms, including Gemini and Flow, the latter marketed as an “AI filmmaking tool built for creatives, by creatives.” And creators have wasted no time putting it to the test.
One standout project is “Influenders”, a short film by Yonatan Dor, founder of The Dor Brothers visual studio. The video features a group of influencers responding to an apocalyptic event in the background, capturing a stunningly lifelike visual and emotional range. Dor confirmed the entire video was made with Veo 3, though additional sound design and editing were layered in to complete the piece.
Other creators like Alex Patrascu and teams at Impekable have showcased Veo’s power through man-on-the-street style videos, and even journalists are joining in—a Wall Street Journal reporter recently made a short film starring a digital version of herself using Veo 3.
In just 10 days, the AI video community has gone from test clips to complex short films. A full-length AI-generated movie may not be far behind.
Not perfect… yet
Some videos still display telltale AI quirks—shiny surfaces, uncanny camera movement, or exaggerated lighting. But the progress is undeniable. Only a couple of years ago, AI videos were plagued by warped anatomy and surreal glitches. Today, we’re looking at films that could easily pass as indie cinema.
This leap in realism raises serious questions. As AI-generated videos flood timelines and feeds, will people pause to question their authenticity? Early signs suggest they won’t. On the other hand, you can see a rising trend of people questioning if what they see on social media is AI-generated, therefore creating scepticism. This can be pretty saddening for a TikTok artist, for example, who’s accused of using AI when they aren’t.
Veo is a double-edged sword: creativity and misinformation
Google is eager to highlight Veo 3’s positive potential, citing collaborations with artists and filmmakers like Darren Aronofsky. There’s no doubt Veo 3 could democratise visual storytelling and slash the costs of VFX, animation, and previsualization.
But the same tools that empower creators also open the door to misuse. Fake news producers, clickbait content farms, and bad actors looking to manipulate public perception now have a new weapon in their arsenal.
To counter these risks, Google says it has implemented multiple safeguards:
- SynthID watermarking, both invisible and visible, is embedded in all AI-generated content
- Detection tools that help verify the origin of a video
- AI safety guidelines, developed to promote ethical use
Still, the question remains: will viewers pay attention? Or will deepfakes and synthetic videos become just another accepted part of the digital landscape?
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